KnowFirst™ vs Cognism.

Which tool is right for you?​

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What is KnowFirst™?

KnowFirst™ is the newest and best AI-powered real-time search engines specially for the Australian market. Suitable for business tracking, timeline information, daily alerts and competitor intelligence, the software was designed to provide users everything they need to know about any Australian company in one location. The AI driven software also provides users with suggested companies to expand lead generation and improve pitch intelligence

What is Cognism?

Cognism helps businesses connect with their dream prospects by providing premium contact, company and event information, including firmographics, technographics, sales trigger events, intent data, verified business emails and phone-verified mobile numbers.

KnowFirst™ vs Cognism Features

In order to maximize the benefits of your company’s data analysis and quality tools, it’s important to seek out product features that align with your company’s goals. To simplify the process of comparing KnowFirst™ and Cognism features, we have summarised them in the bullet points below.

KnowFirst™ Features

  • Competitor Intelligence: Use the detailed search to access key company and competitor intelligence on businesses across Australia.
  • Company Tracking: Keep track of your competitors activity so you can move first and make the best decisions to stay ahead of the competition. 
  • Timeline of Events: Supercharge your pitch intelligence with up to two years of events displayed in an easy to use timeline.    
  • Alerts: Receive instant alerts in the platform and daily alert emails with key company information to action in real time. 

Cognism Features

  • Prospector: Find the right companies and decision-makers, almost instantly.
  • Data: Advanced sales intelligence, ‘cause just “location”, “size”, and “industry” don’t cut it anymore.
  • Diamond Data: Connect & close faster with phone-verified contacts at scale.
  • Audience: Build targeted audiences for your marketing campaigns.

KnowFirst™ vs Cognism Data

Below, we’ll go into detail regarding the accuracy and reliability of the databases from KnowFirst™ and Cognism.

KnowFirst™ Data

KnowFirst™ providers users with millions of data touchpoints, including both company and contact information. Contact data is limited to online profiles. The accuracy of the data sits well above 90% and comes from first party, publicly available information, machine learning models for additional insights as well as strategic partnerships.

Cognism Data

Cognism’s data validation and maintenance formula: Manual Research + Daily Database Updates = Coverage + Completeness + Correctness. It is important to note Cognism says they offer more contacts than any other company, but won’t back their numbers up with any guarantee.

KnowFirst™ vs Cognism Usability

User experience goes beyond a software’s features – how you feel when using it, and how smooth everything is. Let’s see how these two contenders compare in this regard.

KnowFirst™ Usability

The AI driven data available on KnowFirst™ is stored locally, ensuring user experience do not experience lengthy load time or time out issues. Overall, the tool provides users with the ability to access marketing, business, employee, reviews and many more data points in one location. New features are constantly being activated based on user feedback. 

Cognism Usability

Cognism is very intuitive and has a wealth of features which can be used in various capacities within a business. The training offered by Cognism is highly rated, ensuring new client onboarding has all of the information required to start finding new leads. Unfortunately, Their search function and overall UI needs improvement as their filtering does not allow for precise results. While they have some of the most data points compared to their competitors, users have found much of it is out of data or not useful.

KnowFirst™ vs Cognism Plans and Pricing

Since you want to get the best for your money, selecting the appropriate pricing plan for your needs is pays. We’ve summed up what you need to know below.

KnowFirst™ Plans and Pricing

KnowFirst™ offers subscribers a two week trial of their premium package, with multiple monthly and annual subscription plans available. Single users can start accessing the platform for $39 per month, with no limitations on the data being accessed. Enterprise subscriptions can be tailored to the users needs. 

Cognism Plans and Pricing

Cognism offers two subscription plans on yearly contracts, with no free trial. Their pricing is based on a yearly access fee and a user fee with two plans – Diamond and Platinum, While each plan provides you with different features, the main differences can be seen in the number of contacts you can access. At $1,500/year/user, the Platinum Plan offers access to up to 25 million contacts, also providing you with access to their products such as Lead Builder, Insights and Data Segmentation. At $2,500/user/year, the Diamond Plan offers users up to 50 million contacts. The Diamond Plan includes all features available on the Platinum plan plus advanced AI-driven segmentation capabilities.

Subscription pricing for KnowFirst

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