About KnowFirst

Building the business intelligence platform we always wanted

KnowFirst was built to answer a simple question: who is out there, and what are they doing?

Finding that answer used to mean jumping between business registers, websites, LinkedIn profiles and spreadsheets, only to end up with information that was incomplete or already out of date.

We thought there should be a better way.

Our story

From a passion project to one of Australia's largest business intelligence platforms

KnowFirst began with founder Ben Bradshaw's goal of bringing publicly available information about Australian and New Zealand businesses together in one place, organised, searchable and continuously updated.

What started as a passion project has grown into a platform containing millions of business and people profiles, used by sales, marketing, recruitment and research teams to understand markets, discover opportunities and find the right people.

As KnowFirst has grown, the philosophy behind it has stayed simple: searching should be free, you should only pay when you access information that provides value, and every record should give you enough information to actually do something with it.

Leadership

Ben BradshawBen BradshawChief Executive Officer
Shanan HoweShanan HoweChief Technology Officer

The platform at a glance

KnowFirst3M+Business profiles12M+People profiles3,500+Industries and ANZSICclassifications14M+Website domains240M+Records of data900M+API Requests
What we believe

Three principles behind KnowFirst

Fresh data matters

Having millions of records means very little if the information is years out of date. We invest heavily in discovering, cross-referencing and refreshing data so KnowFirst can reflect what is happening in the market today.

Straightforward pricing

KnowFirst is designed to make business intelligence accessible without complicated contracts or unnecessary per-seat charges. Search for free, use credits when you need paid data, and top up at your plan rate when you need more.

Public data, handled responsibly

KnowFirst works with publicly available business and professional information from across Australia and New Zealand. We maintain processes for correcting and removing information and take privacy and data requests seriously.

Say hello

Your feedback shapes KnowFirst

Some of the best improvements to KnowFirst have come directly from the people using it. Feature requests go straight to our product team, support questions are answered by real people, and we're always interested in learning how businesses are putting KnowFirst to work.

See what we've built

Explore millions of Australian and New Zealand businesses and professionals for yourself.

20 free credits. No credit card. No sales call. Just sign up and start searching.