Search free. Pay for what you use.
Every plan gives you access to the KnowFirst platform. Search, browse, build lists and explore profiles before spending credits. Paid plans give you a credit allowance and a lower rate when you need more.
Simple, transparent pricing
Free
Best for exploring KnowFirst and testing your first searches and unlocks. The same features as every paid plan.
- Full search and every filter
- Business and People Profiles
- Lists and saved searches
- Spend your credits on unlocks and exports
Starter
A simple entry point for individuals who prospect or research regularly and want a credit allowance.
- Everything in Free
- Unlocks at $0.30 a credit
- Top up from 1,000 credits at your rate
Growth
For users and teams doing more frequent prospecting, campaign building and exports, with a lower credit rate.
- Everything in Starter
- Unlocks at $0.18 a credit
- Top up from 1,000 credits at your rate
Professional
For high-volume workflows, regular exports and API usage, with the lowest standard credit rate of any plan.
- Everything in Growth
- Lowest rate: $0.15 a credit
- Top up from 1,000 credits at your rate
Enterprise
For organisations that need higher volumes, custom commercial terms or a plan shaped around a larger workflow.
All prices are in Australian dollars and include GST. Credits last for the length of your subscription. Annual plans are 50% off the monthly rate. Plans can be changed or cancelled from Billing.
One credit balance across the platform and API
Credits are the usage currency for paid actions in KnowFirst. Your account uses the same balance whether you are working in the dashboard or through the API.
Search first, spend later
Searching and browsing are free. Use the database to find the right records before deciding where to spend credits.
Unlock the records you need
Use credits to reveal paid contact information on the businesses and people that matter to you. Once unlocked, the record remains unlocked for your account.
Know the export cost before you commit
When an export includes paid data, KnowFirst calculates the credit cost before you confirm. Completed exports can be downloaded again without paying for the same export twice.
Credits included every month
Every paid plan includes a monthly credit allowance, from 200 credits on Starter to 2,000 on Professional. Your allowance and any top ups share the same balance.
Top up at your plan rate
Need more than your included allowance? Buy additional credits from 1,000 credits at your current plan rate, and set auto top up with a monthly spending cap.
Always know where you stand
The Usage view shows exactly how your credits are being used, with a 30-day daily usage chart and a detailed transaction history you can filter by source, action and resource.
Common questions
Getting started
What is KnowFirst?
KnowFirst is a business and contact intelligence platform for Australia and New Zealand. Search 3M+ business profiles and 12M+ people profiles drawn from 240M+ records, see the feed on any business, unlock contact details and export what you need to work your prospects.
Which countries are covered?
Australia and New Zealand, from sole traders to large enterprises. Australian records carry ABN, ACN and GST status; New Zealand records carry NZBN.
How do I find businesses or people?
In the app, open Businesses or People, search by name or keyword, and filter by industry, location, size and more. Save any Businesses or People search to re-run it later.
How do I unlock contact details?
Click Unlock contact on any business or person in the app to reveal phone numbers and email addresses. It spends credits from your balance, and the reveal is remembered - the same record shows unlocked across your searches, lists and profiles, so you only ever pay once per record.
What can I see on a business profile?
Profiles go well beyond the overview: locations, websites and tech stack, organic and paid search, social media, directories and news, jobs and salaries, employee and customer reviews, awards, contracts and trademarks - plus a live business feed.
What is the business feed?
The feed is the recent run of changes on a business - news mentions, website updates, registered changes and more. It sits on the business profile, so you reach out at the right moment.
Credits
Where can I see what everything costs?
The Pricing page, in the Account group of the sidebar, lists every action and what it costs in one table - searching, browsing and profiles are free, unlocks and exports are 1 credit per record - and links through to Billing to manage your subscription.
What is a credit?
Credits are the KnowFirst usage currency. Searching and browsing are free; credits are spent unlocking contact details and exporting records.
How much does a credit cost?
Your plan sets your rate: $0.30 per credit on Starter, $0.18 on Growth and $0.15 on Professional. All amounts are in Australian dollars and include GST, and top-ups always use your plan's rate.
How many credits do I get with each plan?
Free includes 20 credits to try things out. Paid plans include an allowance every billing cycle: 2,400 a year on Starter (200 a month), 7,200 on Growth (600 a month) and 24,000 on Professional (2,000 a month).
How do I buy more credits?
In the app, use the Top up button in the sidebar or open Billing to buy any amount from 1,000 credits up, charged instantly to your saved card at your plan's rate.
What is auto top up?
Auto top up buys credits for you automatically, so you never stall mid-workflow. Set the balance threshold that triggers it, the amount to buy each time (from 1,000 credits) and an optional monthly cap to bound spending. Manage it from Billing in the app.
Plans and billing
Which plan should I choose?
Start Free to explore with 20 credits. Starter suits solo prospectors, Growth adds team-scale volume, and Professional is for high-volume teams. Enterprise gets custom rates and terms - talk to sales.
Do plan credits refresh?
Yes. Monthly plans refresh their allowance every billing cycle; plans billed annually refresh every 12 months. Credits last for the length of your subscription, and top ups share the same balance as your allowance.
Can I switch plans or cancel?
Yes - open Billing in the app to switch between monthly and annual, move between plans, or cancel. Changes take effect immediately.
Monthly or annual - which should I pick?
Both cover the same features and the same credit rates. Annual billing is 50% off the monthly rate; monthly is a flat $120 for Starter, $216 for Growth and $600 for Professional.
Where are my invoices and receipts?
Billing in the app shows your subscription, saved payment method and full payment history.
How do I update my payment method?
Open Billing in the app and use the card controls to add or replace your card. Top-ups and subscription charges always bill the saved default card.
Data and coverage
Where does the data come from?
KnowFirst builds profiles from public records and published sources. Official registers provide the backbone - ABN, ACN and GST status in Australia, NZBN in New Zealand - and what businesses publish themselves fills in the picture: websites, social media, job ads, news mentions, directories and public filings.
How fresh is the data?
KnowFirst continuously refreshes profiles from public records and published sources, and the business feed surfaces changes as they happen - so a profile always reflects the latest we know.
How do I filter by industry?
Every business carries an ANZSIC industry code. In the app you can filter by a broad industry division or a precise subdivision, and combine it with location, size and other filters.
How is the data categorised into ANZSIC?
ANZSIC is the Australian and New Zealand Standard Industrial Classification, the official industry standard maintained by the Australian Bureau of Statistics and Stats NZ. Every business in KnowFirst carries an ANZSIC code drawn from its registered business activity, so the industries you filter by line up with official statistics - broad divisions like Construction and Healthcare, with precise subdivisions beneath them for tighter targeting.
Can I see a business's key people?
Yes - business profiles in the app list their key people, and opening a person shows their role and contact details. Unlocking contact details spends credits.
Lists, searches and exports
What are lists?
A list is a saved set of businesses or people - one type per list. Build one from search results in the app, keep it current, and revisit or export it any time from Lists.
What are saved searches?
Save any Businesses or People search - every filter you set - and re-run the whole thing in one click from Searches in the app. Results come back fresh each time, so a saved search is the fastest way to bring back the same set of records.
How do exports work?
In the app, select rows from any search or open a list and choose Export. Every export includes the full record with contact data at 1 credit per record, and the window shows the exact cost before you start. The export prepares in the background and lands in Exports, where you download it as a zip.
What do exports cost?
Exports cost 1 credit per record - the export dialog in the app shows the exact cost before you confirm. You are charged once when the file is first downloaded; downloading it again is free.
Account and security
How do I change my name, company or email?
Open Profile in the app to update your name and company instantly. Changing your sign-in email sends a code to the new address first, so it only takes effect once you have verified you control it.
How do I reset my password?
Choose Forgot password on the sign-in page and we will email you a reset link. If you are signed in, Profile in the app has a change-password option that only asks for your current password.
API
Is there an API?
Yes - everything the dashboard does is available over the KnowFirst API. Open API Docs in the app for endpoints, parameters, live Try-It samples and your API key.
How do API keys work?
Your account has one API key, managed in the app under API Keys: reveal it to copy it, generate one if you have none, and regenerate it any time - the old key stops working immediately. Requests carrying it can spend credits from your balance exactly like the dashboard, so keep it as safe as a password.
How is API usage billed?
Through the API, lists of up to 100 brief results cost 1 credit each, and full profiles - contact details included - cost 1 credit each; exports cost 1 credit per record. Managing your lists and saved searches is free. The Usage view in the app breaks down where your credits go.
Support and feedback
Where can I get help?
In the app, use Support in the profile menu (bottom-left of the sidebar) to email our team directly - we reply to your address, usually within one business day. The same menu has Book a demo to walk through the product with us.
Can I request a feature?
Yes - in the app, choose Suggest a feature in the profile menu. Tell us what KnowFirst should do that it doesn't do today; every request lands directly with the product team.
Start free. Upgrade when it makes sense.
Search the database and use your first 20 credits. Move to a paid plan when the platform becomes part of your workflow.