Millions of business and people records, brought together
KnowFirst brings business facts, digital signals, people and activity together into one cross-referenced data platform. More than 3 million business profiles and 12 million people profiles are organised so you can search the market, understand a business and find the people behind it.
Four layers to every business profile
A KnowFirst business profile is more than a row in a directory. It combines four useful layers of intelligence in one place.
Business facts
The foundation of the record. Legal and trading names, ABN, ACN and GST information in Australia, NZBN in New Zealand, industry classification, structure and other business attributes sit in the Overview, with every site and address in Locations.
Digital footprint
Understand how a business presents itself online through the Websites, Tech Stack, Organic Search, Paid Search, Social Media and Directories views.
People
See the key people connected to the business and their roles in the Employees view, then unlock available phone and email details when you need to make contact.
Activity
Add context with the Jobs, Salaries, Customer Reviews, Employee Reviews, News, Awards, Contracts and Trademarks views, plus recent changes from the business feed.
Broad coverage, kept current
From sole traders to large enterprises
KnowFirst covers businesses across Australia and New Zealand, including sole traders and businesses. Australian records can include ABN, ACN and GST information, while New Zealand businesses can be linked to their NZBN.
Industry data that lines up with the economy
Businesses are organised using ANZSIC, the Australian and New Zealand Standard Industrial Classification. With more than 3,500 selectable industry categories, you can move from a broad market view into much narrower segments and combine industry with geography, size and other filters.
Data that keeps moving
Businesses change every day. Websites are rebuilt, people change roles, jobs are advertised and new information is published. KnowFirst continuously discovers and refreshes information from public records and published sources so profiles can evolve as the underlying businesses do.
The business feed makes change visible
Rather than forcing you to compare old snapshots manually, recent detected activity is brought onto the business profile. This gives you a faster way to see what has changed and decide whether it matters.
Where the data comes from
Public records
Official registers and other public record sources provide core identifiers, registrations, status and business facts.
The open web
Business websites, directories, job boards, news, social platforms and other publicly available sources add context around what the business does and how it operates.
Machine learning models
Proprietary machine learning models monitor the digital infrastructure of businesses - the websites, platforms and systems a business runs on. What they detect is cross-referenced with other data sources to add data points to both business and people profiles.
Strategic partnerships
We work with premium-grade data providers through strategic partnerships. Their supporting data adds coverage and an additional layer of accuracy to what our own collection and models produce.
KnowFirst works with publicly available information and handles privacy, correction and removal requests in accordance with its Privacy Policy.
How the data stays reliable
Collection is only half the job. Cross-referencing, a dedicated research team and millions of daily updates work together to keep profiles reliable.
Cross-referencing
KnowFirst matches information from multiple sources back to the same underlying business or person so related facts can be explored together rather than across separate tabs.
A research team behind the data
Our research team continuously audits business and people profiles against stringent quality standards, so sourced data is checked by people as well as processes.
Millions of updates every day
Millions of database updates land every day, keeping profiles current as businesses change. Recent detected changes appear on each profile in the business feed.
Search the data for yourself
Choose an industry, location or business you already know and see how much of the picture KnowFirst can bring together.