People Data API

Access data about millions of Australian professionals

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COMPREHENSIVE people intelligence DATA

Enrich your data in real time​

Our data sets span more than 15 different categories, offering API users millions of data points.

Search and enrich with access to millions of profiles

Extract actionable insights about Australian professionals

Search, filter and enrich your data with direct access to our large-scale database of historical people data, allowing you to retrieve specific data records whenever you need them. 

Fresh data

Every record you access is the most up-to-date version we have in our dataset, refreshed each month, so you can stay ahead of your competitors.

On-demand access

Access data without having to host or manage a dataset yourself. Our API offers high quality data using proprietary matching logic.

Built to scale

Your speed and volume needs will be met everytime with our industry-leading latency standards, ensuring you get maximum value.

Free trial

You can sign up to our free trial and test out the KnowFirst™ API at no cost. Our free trial gives you direct access to our database.

Multiple filters

Your search can be as detailed as you need it by using the multiple filters provided to you, helping you to narrow down the search as much as you need.

Historical data

With more than two years' worth of data, our datasets can be used to test models and forecast trends, such as the growth of industries and sectors.

Unlock new opportunities

Solutions for the HR and Recruitment industries

HR and Recruitment professionals trust KnowFirst™, with leaders across Australia using our solutions to power their employee and sourcing products and services.

People Analytics

Enrich your systems with contextual employee growth, retention and longevity data and measure against your competitors.

Online Reputation

Monitor employee and customer reviews to develop best practices to attract the best talent and keep them engaged.

Jobs & Salary Information

Analyse the job market and salary rates to stay head of your competition and attract the best talent in your industry.
Using KnowFirst™ 

How does it work?

The KnowFirst™ API and Platform is built for developers, by developers. Make data-driven decisions to gain a competitive edge.

No code? No problem.

Use our integrations to easily integrate our data into your workflows without writing a single line of code.

People data sourcing is easier than ever

People data at your fingertips

With unique people data, you can extract useful insights about companies, generating endless business opportunities and discovering industry trends.

Companies can benefit from the KnowFirst™ People data API, which provides personnel information sourced from the one of the largest network of of data points.

With people data API’s, you can allow for filtering of multiple data points such as company, salary, industry, and more. After making a request based on your selected filters, users can retrieve relevant records, and by grouping identifiers together you are also able to filter your data into a more targeted list.

Data sourcing is easier than ever with KnowFirst™’s Australian People data API.

Developers and users can integrate the KnowFirst™ People data API into their applications to give you direct access to our main database of employee profiles. With unique data points, users can access high quality data on professionals, generating endless business opportunities and discovering industry trends.

By integrating our powerful API into your applications, you can search, filter and retrieve relevant data records to enrich your existing data, and gain a competitive edge in the market.

Frequently Asked Questions

Our data comes from a number of different sources, including:

  • Publicly available information, giving you access to the best data the market can offer.
  • Machine learning models, where we monitor the digital infrastructure of companies using proprietary models.
  • Strategic partnerships with premium-grade providers, allowing us to provide users with highly accurate supporting data. 

The data provided by KnowFirst™ is being used by HR platforms, investors, marketing teams, accounting platforms and a wide range of companies that want to enrich their data for various purposes, including lead generation, growth marketing and market research. 

There are many use cases for using our data, including:

  • Tracking the growth of a company for better investment intelligence
  • Approaching your target audience with more effective company intelligence
  •  Equipping your sales team with more accurate data
  • Finding market segments for expansion and infiltration
  • Gaining valuable insights into your competitors, prospects and clients

When analysing our datasets, your approach will vary depending on your objectives. Investors may utilise our data to establish company segments based on criteria such as size, location, and founding date, uncovering potential investment prospects. Different experts may also use the data categories to pinpoint their competitor movements, based on the different parameters they want to analyse, such as social media growth, employee sentiment or customer reviews. 

Data segmentation involves dividing a large set of companies into smaller segments based on particular criteria. For example, you may group companies of a particular size range into one segment and those operating within the same region into another.

Alternatively, several parameters may be selected to group companies that meet those criteria into a smaller segment. By analysing these segments, businesses can gain valuable insights into their unique characteristics, needs, and behaviour patterns. This information can be used to tailor marketing strategies and sales efforts, allocate resources effectively, and ultimately drive revenue growth.

Data security is a top priority for everyone at KnowFirst™. Our data has multi-layered protection, ensuring we avoid breaches and leaks for all sensitive information. 

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Search, analyse, act.

KnowFirst™ provides the information too quickly and decisively make the important decisions that make a difference to your business.​