Mastering your Competitor Analysis
Use our Competitor Analysis template to track and analyse your competitors while decreasing your research time by 50%.
See what's inside our Competitor Analysis template
Competitive Analysis Framework
Content Marketing Analysis
Competitor Score Card
SWOT Analysis
How to accurately assess your competitors using our Competitor Analysis template
Determine who your competitors are
There are two types of competitors to consider – your direct and your indirect competitors.
What product lines or services do your competitors offer?
This should include their pricing strategy as well as the quality of the product or service they are offering their customers.
Marketing, content and sales. Oh my!
This is where your competitive analysis can get a bit tricky and finding all of the information can be quite time consuming (unless you are a KnowFirst™ premium subscriber of course!).
Look at their social media presence, strategies and engagement
Social media, and other digital platforms, continue to drive engagement and authority for most organisations.
Learn what tech stack your competitors' use
Being able to beat your competition requires knowing as much as possible about them. And their tech stack is often a breadcrumb trail, leading you to insights into their strategies and key differentiators.
Perform a SWOT Analysis
If you have gotten all the way to this step, you probably feel like you know everything you need to about your competition. And this is why your SWOT analysis is one of the most important steps.