Mastering your Competitor Analysis

Use our Competitor Analysis template to track and analyse your competitors while decreasing your research time by 50%.

See what's inside our Competitor Analysis template

Competitive Analysis Framework

Content Marketing Analysis

Competitor Score Card

SWOT Analysis

How to accurately assess your competitors using our Competitor Analysis template

Determine who your competitors are

There are two types of competitors to consider – your direct and your indirect competitors. 

What product lines or services do your competitors offer?

This should include their pricing strategy as well as the quality of the product or service they are offering their customers.

Marketing, content and sales. Oh my!

This is where your competitive analysis can get a bit tricky and finding all of the information can be quite time consuming (unless you are a KnowFirst™ premium subscriber of course!).

Look at their social media presence, strategies and engagement

Social media, and other digital platforms, continue to drive engagement and authority for most organisations.

Learn what tech stack your competitors' use

Being able to beat your competition requires knowing as much as possible about them. And their tech stack is often a breadcrumb trail, leading you to insights into their strategies and key differentiators.

Perform a SWOT Analysis

If you have gotten all the way to this step, you probably feel like you know everything you need to about your competition. And this is why your SWOT analysis is one of the most important steps.

Get your free Competitor Analysis template today

Track and analyse your competitors while decreasing your research time by 50%.​

Mastering the Competitor Analysis

Download your free template